Category: Content Marketing

Learn How to Help Your Team Work Together. Register Now » Do you really know what you want in life? Bruce Mittman, president and CEO of Mittcom, expla ...

Is My Tech Startup Ready for PR?

Is My Tech Startup Ready for PR?. Many other good things can come from great press coverage that is widely read and shared. Related: 5 Public Relation ...

4 Tips to Build Brand Awareness on Social Media

4 Tips to Build Brand Awareness on Social Media. Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consum ...

Help your content shine by slowing down at just the right time

Help your content shine by slowing down at just the right time. You know, it would be nice if a content marketing expert would just give us some basic ...

For Email Signups, Better to Use Double Opt-in or Single?

For Email Signups, Better to Use Double Opt-in or Single?. It does not require senders to use a double opt-in. In fact, CAN-SPAM does not even require ...

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers. Backstory I started working at Penton Media in 2000. Penton Custom Media was ...

7 Phrases That Can Help You Be More Persuasive

“Guaranteed results or your money back.” Instead of just offering a regular 30-day money-back guarantee, reframe it so it sounds more interesting. For ...

How Manulife Used Content Technology to Avoid $1.2 Million in Production Costs

How Manulife Used Content Technology to Avoid $1.2 Million in Production Costs. This story is part of Contently’s Accountable Content Series, a collec ...

From the Desk of Ben Rome

From the Desk of Ben Rome. So you may miss it. But he doesn’t mind. What he values is the lack of foot traffic around it. His desk’s location means le ...

These 4 Planning-Stage Blunders Can Kill Your Ecommerce Bottom Line