Category: Content Marketing

B2B Content Marketers, Here Are Your New Year’s Resolutions for 2019
Too often with New Year’s resolutions, we set ourselves up to fail.
And every year, we’re all stunned by how few say “yes.” (The 2018 study showed tha ...

The 5 Best eCommerce Platforms to Start an Online Store in 2019
Online Fashion and Luxury Industry: Growing at 6-8% a year, the online luxury goods industry is expected to reach €390 billion globally in sales by 20 ...

10 Social Media Trends to Watch in 2019
As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audien ...

3 Life and Marketing Success Resolutions for 2019
I’ve been studying success and successful people as long as I can remember … easily 30 years.
That means if we don’t change what we are doing, right n ...

The Top 10 Attributes to Look For in Job Candidates
Paying recruiters, funding an interview process, vetting candidates and providing onboarding and training are all part of the costs of hiring a new em ...

4 Content Marketing Gems to Inspire You and Your Strategy
That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better.
Instead, he m ...

The SEO Elevator Pitch – Whiteboard Friday
If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you!
He tweeted, "Hey, I meet with a lot of develo ...

How and Why Entrepreneurs Should Focus on Seniors in 2019
By 2035, for the first time in American history, people aged 65 and older will outnumber those 18 and younger, and it’s time for entrepreneurs to take ...

3 Valuable Lessons We Learned From Influencer Marketing Campaigns in 2018
Trends came and went, new technology emerged, and many brands taught us what to do (and what not to do) in today’s quickly changing marketing space.
W ...

How to Avoid the Battle of Boring in Your Videos
From creating videos that people want to watch to finding ideas for those videos to following best practices for social media, here are some of the ke ...