A dancer sweeps gracefully through a deserted London cityscape. They're all featured in creative ads from the past month. Read on to see ten of the most creative, inspiring, and just plain weird ads from the last month. Grey London, the agency behind the ad, managed to block off pedestrians and traffic flow for a few minutes at a time -- just enough for them to film the takes they needed. The extended spot is intended to introduce consumers to Chatbooks for the first time, but the Harmon Brother's wanted to steer clear of a typical infomercial tone. 4) The Hospital for Sick Children Canadian agency Cossette produced this captivating and emotionally powerful extended ad campaign for The Hospital for Sick Children in Toronto. 5) Canary Imagine you leave the kids with a babysitter to go see a movie -- what could possibly go wrong? The hilarious, 30-second spot was created in-house at Dollar Shave Club by Alex Karpovsky (a writer/director/actor you might have seen on HBO's Girls) and designer/musician Teddy Blanks. The resulting spot includes dinosaurs, aliens, and an international car model named "Renaldo" saving the day at a night club. In this ad for German home improvement chain Hornbach, agency Heimat presents an unexpected metaphor for big DIY undertakings: rolling down a mountainside, naked.
A dancer sweeps gracefully through a deserted London cityscape. An dinosaur bursts through the ceiling of a night club. A particularly unintelligent looking cat contemplates jumping to a nearby perch.
What do all these different tableaus have in common? They’re all featured in creative ads from the past month.
If you’ve been out of the loop, don’t worry — we’ve got you covered. Read on to see ten of the most creative, inspiring, and just plain weird ads from the last month.
1) Bose
This mesmerizing spot for Bose's new QuietComfort 35 headphones focuses on a lone dancer (Maëva Berthelot) entrancingly freestyling her way through completely empty London streets. The ad is set to "Alchemy" by London-based electro R&B artist TĀLĀ.
So how exactly were they able to film in some of London's busiest areas, completely devoid of people, cars, and other distractions? Grey London, the agency behind the ad, managed to block off pedestrians and traffic flow for a few minutes at a time -- just enough for them to film the takes they needed. They used an aerial helicopter for the sweeping images of the city, which was understandably subject to strict airspace regulations.
"This wasn't easy to produce," Grey London's executive creative director Dominic Goldman told AdWeek. "Most of this was captured in camera with minimal clean-up in post." The end result is a truly magnetic, gorgeous ad you'll definitely want to watch more than once.
2) Chatbooks
The agency behind the explosively viral Squatty Potty pooping unicorn ad has struck again. This time, the Harmon Brothers are lending their unique comedic perspective to Chatbooks, a subscription-based photo printing service that converts your smart phone snaps into photo albums.
The extended spot is intended to introduce consumers to Chatbooks for the first time, but the Harmon Brother's wanted to steer clear of a typical infomercial tone. Instead, the product is explained by a hilariously "real" mom (played by actress Lisa Valentine Clark), who juggles garbage disposal mishaps, potty training, and crossbow-wielding children with unflappable optimism.
3) Gusto
Being an HR manager at a small company is hard. Gusto, an HR software startup, wanted to give a shout out to all the HR managers who deftly manage 100+ responsibilities on a daily basis in their first ad campaign. They enlisted the help of Erich & Kallman, a new ad agency based in San Francisco, to make that vision come to life.
In a spot-on casting choice, actress and comedian Kristen Schaal was hired to portray the typical HR manager. Her quirky charm and self-possessed nature perfectly encapsulate the profession, and she hilariously swaps into different outfits and personas to accommodate various employee requests.
4) The Hospital for Sick Children
Canadian agency Cossette produced this captivating and emotionally powerful extended ad campaign for The Hospital for Sick Children in Toronto. Set to a pounding...
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