Author: Ayaz Nanji / Source: MarketingProfs Most companies that pay influencers to create content also repurpose those pieces for their
Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.
The report was based on data from a survey of 207 B2C marketers who work for firms in a wide range of industries, including CPG, food/beverage, and retail.
Two-thirds of marketers who pay influencers to create content say they repurpose the pieces.
Some 84% of marketers say they post influencer content on their brand’s organic…
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