Author: Book Marketing Tools / Source: bookmarketingtools.com Did you know that 88% of consumers trust reviews as much as personal recomm
Did you know that 88% of consumers trust reviews as much as personal recommendations or that 72% of consumers will take action after reading a positive review?
How about the fact that review signals account for approximately 9.8% of total search ranking factors?
With stats like those, it’s not hard to see that reviews aren’t just important for your book launch. They’re essential for a successful writing career.
In fact, here’s how these powerful pieces of social proof can impact your ability to sell books:
- Positive reviews can increase conversions by eliminating potential doubts and persuading readers to consider purchasing your book—sometimes over another.
- Both your book and author brand gain credibility and trust as your talent and knowledge become clearer to others through reviews.
- Loads of social proof can strengthen the perceived value of your book, making people feel more confident when recommending it to family, friends, and peers.
- Since reviews create fresh user-generated content, boost social conversation, increase long-tail keyword traffic, and are indexed and used for search results, they can give your book a huge boost in search rankings, effectively increasing your discoverability at launch.
- Amazon uses reviews as a ranking factor, which means that a winning combination of keywords, category choices, and positive reviews can help you compete with other titles…
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