Tag: Bain & Company
Want to be Trusted? Here’s a Crash Course in Brand Journalism
Name your sources Cite all your sources.
Include a statistic in a blog article?
If you cite a study, tell the reader who conducted it and link to the ...
Customer Intent Has Changed. Have You?
In the past, brands were nowhere near customers when their journey transitioned from interest to intent.
This behavior gave brands new opportunities t ...
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