Tag: Brand
How to Develop a Brand Story That Attracts Great Talent
What a brand story is and why you need one Your brand story is the culmination of everything your brand says, does and looks like.
Your brand personal ...
Here’s Why You Shouldn’t Design Your Brand for Instagram — and What to Do Instead
When it comes to building a brand, entrepreneurs need to focus on developing a solid foundation of trust with customers -- not just following the late ...
How to Use Storytelling to Sell Your Brand and Vision
Here is the lesson you need to learn from that: people remember how you make them feel, not the information you give them.
As an entrepreneur, it's yo ...
6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
The leads you bring in and the customers you attract are the lifeblood of your business, and it's no longer enough to create a single marketing funnel ...
7 Down & Dirty Ways Brands Can Collaborate with Fans to Create Amazing Content #SMMW18
“So much time and so little content to create.” – Said no one ever Let’s face it marketers, creating a quantity of quality content isn’t easy.
But doe ...
Why Your Brand Plan Is More Important Than Your Business Plan
Any time you interact with people -- online or off -- your brand will matter.
If you wanted to build a business, you wrote a comprehensive business pl ...
Why These People and Brands Are Fed Up With Facebook
People are mad at Facebook, but more so because of what it’s failed to do than what it’s done.
The social media company has become the whipping boy fo ...
Snapchat Makes a Play for Influencers: What Brands Need to Know
Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content.
Influencers, after all, aren’t ...
3 Keys to a Great Event That Epitomizes Your Brand
Actually, the first thing you need to do -- before anyone will trust you or become a loyal fan -- is consider what real, emotional connections you can ...
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
A good sales team, though, does more than just sell product.
Here are five things your sales team is selling besides product, whether they realize it ...