Tag: Brand
How 2 Entrepreneurs Are Helping Brands Make Millions
Opinions expressed by Entrepreneur contributors are their own.
Throughout their 20-plus year careers as publicists and branding experts, Gwen Wunderli ...
This Pancake and Waffle Company Dedicated Years to Getting Its Branding Right and Now Makes 8-Digit Revenues
Birch Benders got the attention of Target by working on its packaging and finding its voice. "When you're starting on a shoestring, your best advantag ...
Should Your Brand Voice Stay the Same Across Social Channels?
Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places.
Here’s what they had to s ...
Why Brands Bring Their Advertising In-House
The question then becomes whether brands have the internal resources to turn those ideas into assets.
But as content marketing has taken over the last ...
The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)
Indeed, studies show that companies with purpose grow twice as fast as those with a low sense of purpose.
As a brand strategist, one of the first step ...
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
The benefits of ...
4 Ways to Know When It’s Time to Rebrand Your Business
Many entrepreneurs and business owners believe that a company's "brand" is simply the company's name and logo.
And because a brand evolves over time, ...
Customer Experience Is How You Can Differentiate Your Brand
Competitive product quality and price aren’t enough anymore.
CX has emerged as a differentiator, largely thanks to e-commerce giants like Amazon that ...
21 Top Social Media Sites to Consider for Your Brand
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage o ...
You Have 8 Seconds – GO! Brand Trust Secrets With Debra Jasper at #Pubcon 2018
“ Pubcon Pro Las Vegas 2018 keynote address.
Before Debra took the stage, Pubcon founder Brett Tabke told the audience how one of her previous keynote ...