Tag: content
Is Your Content Good Enough? 6 Questions to Find the Answer
Of course we’re going to think our own content is good.
Always write for your readers.
They’ll write a rant, or some other post, just to make themselv ...
The 7 Most Important Takeaways From the Contently Summit
At the 2019 Contently Summit, we wanted to focus on a different model.
Over 200 people showed up to the PlayStation Theater in Times Square to hear fr ...
5 Conversion Copywriting Tactics That Turn Your Content Into a “Selling Machine”
Content ultimately comes back to one thing: helping customers find you, then trust you… so they can buy from you.
That means many of the principles of ...
Craft a Deliciously Effective Content Marketing Strategy with a Farm-to-Table Approach
Great ingredients No matter what kind of food you like, from a fancy restaurant to a great taco truck, excellent meals start with excellent ingredient ...
Get to Your Audience’s Core: Know Their Content Intent
The brand gave Janice one marketing objective – use content to drive leads to the sales teams.
The audience’s intent was informational.
2 reasons audi ...
Why Marketers Can No Longer Ignore Audio Content
In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform sinc ...
How to Revive Old Content to Boost Your Marketing Results
Also, stale blog content can confuse your readers because it's likely not aligned with the current direction of your industry, and maybe even your own ...
Content Marketing Can’t Just Be a Top-Funnel Activity
It worked.
Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.
Chase’s News and Stories answers impo ...
Client and Content Agency Share Insider Tips to Successful Relationship
When hiring a content marketing agency, brands ought to plan for a long-term relationship.
An agency aligned with the client’s goals might say, “Maybe ...
21 Recommendations for Spending Your Content Marketing Time Wisely
One enduring challenge with content marketing is how quickly it can turn into the content treadmill.
This week, we’ve got 21 recommendations for speci ...