Tag: Conversion tracking

Why You Need Better Conversion Tracking to Win the Sales Game

Why You Need Better Conversion Tracking to Win the Sales Game

Leslie shares the example of a multibillion-dollar organization that sold its products via distributors and how it used conversion tracking: Stage 1: ...
The 6 Best Bidding Strategies for Google Keywords

The 6 Best Bidding Strategies for Google Keywords

We don't advise starting out using Google's various automatic bid settings. The second is to set them at the keyword level. Hopefully by now, you have ...
4 Ways to Squeeze Every Last Bit of Value From Your Google AdWords Budget

4 Ways to Squeeze Every Last Bit of Value From Your Google AdWords Budget

Ad variations in ad sets can help a lot with keeping costs down. The best way to target individual segments of an audience is to target the actionable ...
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