Tag: Customer lifetime value
How to Use Lifetime Value to Create a Facebook Audience That Actually Converts
If you don’t want to waste money on ads that don’t reach your target audience, you need start focusing on the customer lifetime value (CLV).
I’ll show ...
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value
Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)?
If you’re in the tech business, and especia ...
Entrepreneurs: Here’s What You Need to Know About Your Company’s ‘Net Promoter Score’
NPS .
And it's an important measure that emerges when you ask your customers the most important question of all.
By answering this question with a "ye ...
How to Increase Customer Lifetime Value And Boost Profits
Strategies to increase customer lifetime value.
There are three key strategies your business can use to increase customer lifetime value (CLV).
If you ...
The Science Behind the Sales Funnel
The Science Behind the Sales Funnel.
When customers buy your product or service, businesses have them entered into a “Sales Funnel” or “Customer Reten ...
5 Customer Engagement Metrics All Ecommerce Sellers Must Track
Author: Aaron Agius / Source: Entrepreneur
According to latest UNCTAD estimates, the global ecommerce market is worth $22.1 trillion, and ...
How To Get Happy Customers And Higher Profits With Marketing Automation
Author: Michael Brenner / Source: Marketing Insider Group
Profits are like water. We need them to survive in business. We interact with c ...
Making Emails More Useful: Content Marketing
Making Emails More Useful: Content Marketing.
But you can become even more useful through content marketing.
Sending helpful, informative, or entertai ...
The Top B2B Content Marketing Trends of 2017
The Top B2B Content Marketing Trends of 2017.
Here are five content marketing trends that will help you engage more customers in 2017.
But the year en ...
12 Terms You Should Know About Growth Automation
Growth Automation Growth automation is any campaign that full funnel marketers use to increase customer lifetime value.
Growth automation focuses on i ...