Tag: Data management
The Secret to More Effective Campaigns: A Data Management Platform
As digital media grows more complex and more user data is created every second, marketers need better ways to manage customer data for powering effect ...
Salesforce Enhances Marketing Cloud With Krux Data Management Platform
Salesforce Enhances Marketing Cloud With Krux Data Management Platform.
The recently acquired Krux data management platform is now part of the Salesfo ...
Salesforce closes Krux acquisition for smarter marketing
The Krux platform will let Salesforce users segment their customers into different clusters.
Salesforce on Thursday announced it has closed its acquis ...
Trimming the fat in media buying with the help of technology
Trimming the fat in media buying with the help of technology.
Managing media spend is a daunting process for marketers that can lead to disappointing ...
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