Tag: Duct Tape Marketing
Transcript of Focus on Existing Assets to Generate Better Marketing Results
In this episode of the Duct Tape Marketing Podcast we speak with Louis Gudema to talk about his approach called bullseye marketing, check it out.
John ...
Transcript of Why Sales and Marketing Need Each Other
John Jantsch: All right, so let’s define the term sales enablement.
And I think marketers need to think that the sales is just another marketing chann ...
The Seven Steps to Marketing Success – How to Build a Marketing System
The key to an effective marketing approach is creating a marketing system.
When you understand the ideal customer and create the narrowest definition ...
Transcript of Letting Go of Perfection in Order to Achieve Your Goals
It’s not cleaning out the crud from your body or your nutrition, but really your mental aspect and whether you’re gonna go for a job of your dreams, y ...
Transcript of How to Use Technology to Create Real-World Connections
In this episode of The Duct Tape Marketing Podcast, we’re going to talk with Dan Schawbel, and we’re going to visit his book called Back to Human: How ...
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value
Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)?
If you’re in the tech business, and especia ...
The Secrets to Scaling Your Business
Marketing Podcast with Mandy McEwen Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen.
She is the founder and C ...
Transcript of How to Create a Morning Routine that Breeds Success
Benjamin Spall: Yeah, so the main benefits, and we found, what was not surprising, when we spoke with people, especially kind of high level people tha ...
Transcript of How to Develop the Right Idea at the Right Time
Allen Gannett: Creativity is one of those things that we talk about a lot in our culture.
In Western culture, we have this notion of creativity as thi ...
How to Monetize Your Expertise and Thrive
Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark.
She is a mar ...