Tag: Dunkin' Donuts
You Can Use Data to Woo Your Customers — Here Are 3 Ways How.
To fans, the response is always “yes.” But what makes people so devoted to a name or logo?
Knowing this, marketers ought to seek to evoke warm feeling ...
![Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]](http://www.marketinghub.today/wp-content/uploads/2018/11/win-and-keep-customers-using-the-laws-of-brand-storytelling-ekaterina-walter-and-jessica-gioglio-talk-to-marketing-smarts-podcast.jpg "Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]")
Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]
The definition of storytelling, though, encompasses much more than text—it's about customer experience, "micro-moments," and the sharing of meaningful ...
4 Ways to Know When It’s Time to Rebrand Your Business
Many entrepreneurs and business owners believe that a company's "brand" is simply the company's name and logo.
And because a brand evolves over time, ...
Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t
The professed rationale always sounds strategic -- "to reflect the services that we offer" or "to better describe what we do."
In fact, learning new i ...
Are Chat Stories the Future of Native Advertising?
“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn, is actually sponsored by Skype.
Unlike more traditional forms of conte ...
What Small Businesses Can Learn About Creating a Lasting Brand From Apple, Dunkin’ Donuts and CVS
Author: Ivy Cohen / Source: Entrepreneur Once you start a business, the hard part of entrepreneurship is keeping your business going. Pivo ...
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