Tag: Email

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5 Ways to Make a Good Email Great

5 Ways to Make a Good Email Great

The challenge for ecommerce merchants is to craft subject lines and body content that are relevant to recipients, who typically scan their inboxes to ...
3 Proven Tactics to Come Up With a Profitable Online Course Idea

3 Proven Tactics to Come Up With a Profitable Online Course Idea

Where do they get these great ideas for their courses!!?? The idea is this: Set 15-minute conversations with 10 people. Questions you could use during ...
The 7 Legal Rules Your Emails Must Follow

The 7 Legal Rules Your Emails Must Follow

This law applies to all forms of commercial email messages and not just commercial email messages sent in bulk to lists of people. For example, a comm ...
15 Essential Elements of Every Marketing Email

15 Essential Elements of Every Marketing Email

A surprisingly underutilized element of email campaigns, preheaders appear under the subject line in the preview pane of the email client. On occasion ...
6 Email Metrics You Have to Track

6 Email Metrics You Have to Track

On a well-maintained email list, the bounce rate should be small -- ideally, about one percent or less. Opt-out rate Every time you send an email to y ...
How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups

How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups

Conversion rate optimization (CRO) is nothing new. However, as you surf the net, you can't help but notice plenty of web pages that are just begging f ...
How to Write Emails People Will Actually Open

How to Write Emails People Will Actually Open

Most of the erroneous talk about email's demise comes from those whose email campaigns have failed or those who simply don't like receiving emails to ...
How to Make Sure Your Company’s Emails Stay Out of the Spam Folder

How to Make Sure Your Company’s Emails Stay Out of the Spam Folder

We are a company with an email list of over a million people and a digital marketing strategy that largely revolves around email as one of our core co ...
How Does Your Email Marketing Program Stack Up?

How Does Your Email Marketing Program Stack Up?

But email marketing is evolving. Segmentation, personalization, mobile: All impact returns on investment. Segmentation was one of the ways — separatin ...
Effective Email Strategies for Startups Marketing on a Budget

Effective Email Strategies for Startups Marketing on a Budget

Give them that value, and show them they have a reason to keep your emails rolling into their inbox. Buyer personas are semi-fictional representations ...
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