Tag: Gap Inc.

How to Find and Fill a Content Gap for SEO and UX

How to Find and Fill a Content Gap for SEO and UX

One of our favorite content development approaches to drive results is to use Ahrefs’ Content Gap tool. Within this data, you also can learn: Where yo ...
Bridge the Attention Gap with Short Videos

Bridge the Attention Gap with Short Videos

To get your message across on social media, you have to make video ads that are short and specific. To win over new customers, advertising needs to ac ...
Is Your Ad Racially Insensitive? What Entrepreneurs Can Learn From Missteps by Gap, Dove and H&M.

Is Your Ad Racially Insensitive? What Entrepreneurs Can Learn From Missteps by Gap, Dove and H&M.

In 2017, Dove apologized for a GIF advertising Dove body wash. Brand managers analyze and interpret consumer data, uncover market insights and create ...
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