Tag: Gerald Zaltman
How Brands Get People to Care. And How Yours Can, Too.
What does the commercial’s imagery have to do with automobile features?
While emotional connection won’t always overcome vast differences in quality o ...
Research Says This Type of Video Closes More B2B Sales
There are still two important ways, however, that B2B buyers differ from consumers: They aren't making personal decisions, and they'll probably need t ...
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