Tag: Google Analytics
Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics
Filter out the spam in your Google Analytics to keep your data clean (more on that below).
In which reports can you look for bot traffic?
This traffic ...
How to Use Google Analytics’ Lifetime Value Report to Sell to More Your Existing Customers
Above all else, this metric can help you sell better, optimize more, and create a better overall user experience.
But why would you need this data?
Al ...
How Much Data Is Missing from Analytics? And Other Analytics Black Holes
In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be.
Side note: Our test setup (multipl ...
The Beginner’s Guide to Google Tag Manager
All you do is embed a code into your site pages once, and then each time you want to create a tag, Google Tag Manager codes it and embeds it for you.
...
GDPR: What it Means for Google Analytics & Online Marketing
What is GDPR?
But here are a few of the most significant changes: Companies and other organizations have to be more transparent and clearly state what ...
How To Use the Google Analytics New Custom Audience Report For Better Remarketing
The new Custom Audiences Report in Google Analytics gives you access to in-depth information on how users respond to your campaigns and help you creat ...
How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic
What is a cohort analysis?
A cohort analysis, then, is the process of analyzing the behavior of groups of users.
For example, cohorts in Google Analyt ...
How to Use Real-Time Google Analytics Reports To Drive Live Sales
Google Analytics is a tool that can help you find insights into what’s happening with your website.
In-the-moment data reporting is what they’re all a ...
How to Use Google Analytics to Boost E-commerce Sales
If you’re running an e-commerce store, you should be using Google Analytics.
In the hands of the right user, Google Analytics is a powerful tool for a ...
Does Bounce Rate Really Matter in Content Marketing?
Time after time, clients come to me with the same troubling question.“Our engagement metrics look great,” they say, “but our bounce rate is so high.
G ...