Tag: Leslie Carruthers
8 Tips (and a Few Tools) for Getting S**T Done
And you wonder, “Where do they find the time?” In the content marketing industry, many of those paragons of productivity happen to be speakers at Cont ...
Why You Need Better Conversion Tracking to Win the Sales Game
Leslie shares the example of a multibillion-dollar organization that sold its products via distributors and how it used conversion tracking: Stage 1: ...
How to Explain Content Marketing ROI to Win (or Keep) Buy-In
So, how can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing?
Use relatable metaphors ...
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