Tag: License

[Webinar] Licensed Content: An Easy Win for Your Content Strategy

[Webinar] Licensed Content: An Easy Win for Your Content Strategy

With the consistent need to publish new, valuable content, it can be difficult for content marketers to keep up with the demand. Limited time, budget, ...
5 Signs Your Marketing Program Needs Licensed Content

5 Signs Your Marketing Program Needs Licensed Content

Licensed content, also referred to as “syndicated content” or “third-party content,” is an effective, strategic tool for your content marketing progra ...
Disney’s Punny Team Up With Solo Cup for the Next ‘Star Wars’ Movie Is a Good Reminder That George Lucas Made Millions on Licensing

Disney’s Punny Team Up With Solo Cup for the Next ‘Star Wars’ Movie Is a Good Reminder That George Lucas Made Millions on Licensing

The Disney marketing team never stops. With the opening of A Wrinkle in Time this weekend following the behemoth that is Black Panther, the studio is ...
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