Tag: Logo

The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)

The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)

Indeed, studies show that companies with purpose grow twice as fast as those with a low sense of purpose. As a brand strategist, one of the first step ...
How Your Company’s Logo Influences Purchase Decisions

How Your Company’s Logo Influences Purchase Decisions

What follows is a deeper look at the psychology of logo design, in terms of fonts, shapes, lines, colors and composition -- and how these elements aff ...
The 8 Best Startup Logos From Shark Tank, and Why They Work

The 8 Best Startup Logos From Shark Tank, and Why They Work

On ABC's Shark Tank, companies only have a few minutes to pitch their business to the panel of investors, which means their logo needs to say a lot ab ...
Successful Company Logos Have These Attributes In Common [Infographic]

Successful Company Logos Have These Attributes In Common [Infographic]

Successful Company Logos Have These Attributes In Common [Infographic]. Marketing | 1 Min Read Your company logo might not be a stand-alone indicator ...
How Much Should a Quality Logo Really Cost?

How Much Should a Quality Logo Really Cost?

Author: Andrew Medal / Source: Entrepreneur Most companies know that they simply can’t afford to botch their logo: it will serve as the f ...
What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]

What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]

Author: Karla Cook / Source: hubspot.com Color has a major impact on how we perceive the world around us. Research has shown that the psy ...
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