Tag: Loyalty program

The Marketing Power of Rewards Programs

The Marketing Power of Rewards Programs

Research shows consumers in the United States account for more than 3 billion memberships in consumer loyalty programs. Customers want to feel like th ...
The Futurist: Putting the human heart back at the centre

The Futurist: Putting the human heart back at the centre

The Futurist: Putting the human heart back at the centre. Iconography, for example, one of the oldest marketing tools in the world, could make a comeb ...
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