Tag: McKinsey & Company
Is Your Content Ready to Zig and Zag With Your Buyers?
While your buyers take a chaotic journey, Anna says, you still need content to satisfy your buyers in each of the traditional sales stages.
Though the ...
Does Your Company Image Need a Refresh? What to Do When It’s Time to Rebrand
A successful rebranding campaign can breathe new life into a business and improve overall revenue.
While many elements create a brand identity -- such ...
Folloze Provides 2017 Outlook on B2B Marketing & Sales Industry
Folloze Provides 2017 Outlook on B2B Marketing & Sales Industry.
PALO ALTO, Calif.--(BUSINESS WIRE)--Folloze, an Account Based Marketing (ABM) Sales P ...
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