Author: Craig Davis / Source: The Content Strategist I once made the mistake of visiting a bank to open a new credit card. After a lengthy
I once made the mistake of visiting a bank to open a new credit card. After a lengthy wait, the banker began by asking about my plans for the weekend and favorite sports teams. The small talk, while pleasant, wasn’t bringing me any closer to that credit card. I wondered if there was an app I could have used instead.
Turns out, I’m far from the only young consumer looking to escape the in-person process for the ease of mobile banking. According to a January 2017 Salesforce study, 31 percent of millennials use mobile as their primary banking option, nearly double any other channel.
Millennials aren’t the only generation choosing to automate their finances. Fifty-one percent of Gen X and 40 percent…
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