Tag: New York (magazine)
If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important
In December, New York Magazine dropped an atom bomb on digital media.
And no, I don’t mean this story on Snapchat filters for dogs.
The day after Chri ...
Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend wi ...
Pitching 101: Reaching Out to the Media and Getting Them to Bite
To help you get the coverage you’re looking for, I asked Jason Feifer, the editor-in-chief of Entrepreneur magazine, to share his thoughts on the subj ...
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