Tag: Scrum (software development)
How to Use Scrum for Content Marketing
Certain Agile concepts and ideas have been part of the content marketing conversation for some time now.
In practice, however, this way of doing conte ...
Yes We Kanban: 5 Goals of This Scrum Alternative for Agile Marketing
Author: Andrea Fryrear / Source: Marketing Insider Group
Pop quiz: when I say “Agile marketing,” what’s the first thing you think of?
The ...
Confused About Agile Marketing? Your Questions Answered
In other words, Agile marketing is simple and hard at the same time.
While innovative marketers have applied pieces of this approach for years, often ...
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