You need to publish content -- I'm sure you have heard that a million times -- but understand there is a major difference between just throwing up blog posts and creating compelling content that attracts attention, which can have a great impact your search engine optimization (SEO). Consumers are lazy and would rather interact with a visual piece of content over reading a long-winded blog post. If you have published infographics in the past, take a look at the number of visits, time spent on the page and the number of social shares each received -- it will typically be much higher than traditional blog posts. Many people assume their business isn't infographic worthy, but with a little creativity it's possible to publish a relevant infographic for any industry. We will be using this piece of content for an outreach campaign with the goal of securing some placements that will drive referral traffic back to the website that converts into sales. If you create a contact page that really stands out it will make a huge impact and can actually drive awareness -- and website traffic. This is a great example of how creativity can turn anything into something attention-worthy. Resource pages If you are going to publish a resource page full of information, you can't half-ass it -- you have to go all-in and make it the best source of information for whatever topic it is covering. Purple, a mattress company, also came to market with a very creative video. Creative videos put your brand on the map and get people talking about you.
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When you take a step back and look at the internet, you realize how massive it is and how much content is out there, making it extremely difficult to stand out. Every industry is competing with local, national and global websites, attempting to attract valuable attention.
You need to publish content — I’m sure you have heard that a million times — but understand there is a major difference between just throwing up blog posts and creating compelling content that attracts attention, which can have a great impact your search engine optimization (SEO).
Your content needs to accomplish three things:
- Educate and entertain. Many consumers are seeking information about the product or service you are offering. Your content needs to educate them and answer as many questions as possible. The more potential questions you can eliminate right away, the greater the chance of them buying from you. Also, make your content entertaining — it helps you stand out in crowded industries.
- Connect. Brands that successfully connect with a potential customer on an emotional level win every time. An emotional connection can quickly turn a potential customer into a sale and valuable brand promoter.
- Convert. The end goal of every piece of content you produce should be to convert, whether that is generating leads, social media followers or direct sales. Conversions ultimately lead to revenue — and without revenue your business is dead in the water.
Here are four examples of content assets you can publish on your website that can help you attract attention in even the most crowded and saturated industries.
Infographics have been popular for several years and continue to produce great results because they work. Consumers are lazy and would rather interact with a visual piece of content over reading a long-winded blog post.
They are also highly shareable. If you have published infographics in the past, take a look at the number of visits, time spent on the page and the number of social shares each received — it will typically be much higher…