There are essentially three types of content creators: you (or an agency partner you hire), your fans/audience, and your influencer marketing partners. If you don’t have engaged – or enough engaged – fans, then you can’t count on that pool for much. (If you do have an engaged following, then we have three letters for you: U-G-C. Go check out this post on user-generated content!)
So, let’s assume you’re currently left to the other two content sources: yourself and influencers. While there are all kinds of things you can do to amplify and target your own content, these strategies may not open your brand up to fresh audiences in quite the same way as partnering with an influencer. After all, influencers have already done a lot of the hard work for you by building their own audiences with whom they’ve developed authority and rapport. These influencers (if you’re the right match) can offer huge value to your brand. Long-time BuzzPlant Blog readers may recall how companies made $6.50 on the dollar by partnering with influencers.
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