Where do you find social influencers? TweetReach Depending on your business and marketing campaigns, you may be looking for tools to help you with specific marketing channels. The TweetReach software can help you get connected with the top social influencers on Twitter: Here’s how it works. Their platform helps connect you with the right influencers. The software connects you with influencers based on niche markets as well. Rather than looking for social influencers to promote your brand, you should be getting connected with brands to promote their products. It’s an influencer marketing tool specific to Twitter. But what really makes Onalytica one of the top influencer marketing platforms is the option to search for influencers based on topic and content. This platform has a wide range of solutions to help businesses manage their influencer marketing campaigns. Some of the options are more platform-specific, helping you connect with either bloggers, for example, or influencers on Twitter.
Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels.
Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness.
We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look for in 2018. So for those of you who haven’t implemented this strategy yet, it’s time to get your feet wet.
You may be surprised to hear how big of an impact influencer marketing campaigns can have on your company. In fact, 30% of people say they are more likely to buy a product if a non-celebrity influencer recommends it to them.
The results will vary by generation.
For example, if you are marketing to Generation Z, you’ll need to know that 70% of this group say they can relate to YouTube creators more than to traditional celebrities.
This means you don’t have to find pop culture icons like Kanye West or Shaquille O’Neal to promote your brand. It’s great news because this will obviously be more cost-effective for your marketing budget.
But since influencer marketing at this scale is relatively new for most businesses, it can feel as if you’re entering uncharted waters.
Where do you find social influencers? How much should they be paid? Do they have enough followers to have an impact on your business?
Fortunately, there are online platforms to help you get connected with social influencers. I’ve narrowed down the top 10 platforms for managing these relationships.
Review my list to see which ones fit the needs of your brand before you decide.
1. Klear
When it comes to getting connected with social influencers, Klear is a top choice for you to consider.
That’s because their software allows you to fully customize the profile of an influencer you’re looking for based on a variety of factors.
You’ll get to decide which social channels you want to promote on, such as Instagram, YouTube, Twitter, or even blogs.
Then you can select which type of influence you want people to have. This ranges from novices all the way up to celebrities.
Once you click on a prospective influencer’s profile, you’ll get to see insights based on their audience. This will help ensure their reach matches your goals.
Just because an influencer fits your target market doesn’t mean their followers do too. Klear helps you distinguish between these factors.
The dashboard of this software makes it easy for you to manage your campaigns and relationships with multiple influencers at the same time.
You’ll also get detailed reports for each campaign you run to see if you’re getting the results you need to get a high ROI.
Now, you can easily track your success and continue relationships with your best influencers. On the flip side, these analytics can give you a data-driven reason to cut ties with influencers who aren’t helping your cause.
2. TweetReach
Depending on your business and marketing campaigns, you may be looking for tools to help you with specific marketing channels.
The TweetReach software can help you get connected with the top social influencers on Twitter:
Here’s how it works. To find influencers, you’ll need to manually search for a topic related to your brand.
Simply input a keyword or hashtag into the query to see which tweets have the highest engagement.
If you find some people who have a big following and powerful voice within your industry, you can reach out to them directly and work out a deal for them to promote your brand via Twitter.
Furthermore, you can use TweetReach to search for specific accounts. You may have some influencers in mind, but you want to see some analytics before contacting them.
TweetReach provides you with exposure information based on your search terms in specific locations as well. This is useful if you want to get connected with influencers in a certain geographic market area.
3. Buzzsumo
I like Buzzsumo because they have a wide range of marketing solutions for businesses.
They have tools for things such as competitor analysis, brand monitoring, and content discovery. But they also have specific tools for your influencer marketing goals.
Their platform helps connect you with the right influencers. You can find an influencer based on topics or locations.
Once you have an initial list of influencers, you can filter those results based on things such as engagement, reach, influence, and authority. This gives you the ability to pick the most qualified people for your marketing goals.
You will also have reports based on the type of content and domains these influencers share the most.
Most influencers won’t work for one brand exclusively. This information is vital to making sure your influencers aren’t doing anything that may negatively affect the reputation of your company.
All the analytics, data, and reports from Buzzsumo can easily be exported as CSV or Excel files.
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