11 Storytelling Lessons That Will Transform Your Content Marketing

11 Storytelling Lessons That Will Transform Your Content Marketing

I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. When I asked my new boss for direction, he pointed to the freshly painted mural on the office wall. But if you don’t have great stories, you’ll fail. For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. Or better yet, learn more from best-selling author and content marketing luminary Jay Baer, who read the book and distilled his favorite storytelling lessons into a nine-minute video. Use the Sludge Report Cut your story in half, see what happens. Perspiration, not inspiration Great stories aren’t a miracle. Culture matters If you want to be consistent, your entire company needs to believe in the power of storytelling. Check it out, and let us know what you think @joelazauskas, @shanesnow, and @JayBaer.

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I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently.

When I asked my new boss for direction, he pointed to the freshly painted mural on the office wall. It read: “Those who tell the stories rule the world.”

“Just do your thing,” he said. “Tell awesome stories.”

storytelling
storytelling mural

Of course, content marketing is more complicated than that. You need to create content that will educate and inspire your target audience and drive meaningful business results. You need a smart distribution strategy and a mechanism for constantly optimizing your content. But if you don’t have great stories, you’ll fail.

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution…

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