![15 Free Tools for SMEs and Startups to Help in Digital Marketing [Infographic]](http://www.marketinghub.today/wp-content/uploads/2017/03/15-free-tools-for-smes-and-startups-to-help-in-digital-marketing-infographic.jpg "15 Free Tools for SMEs and Startups to Help in Digital Marketing [Infographic]")
Let’s be honest, small to medium businesses have a tight budget but they are traditionally competing with big giants with massive wallets.
One way small and medium enterprises can get a level ahead of their big counterparts is to go digital, i.e. look for consumers in the digital space by utilizing search engines, social media and content to good effect.
That’s a great tip but doesn’t that cost an arm and a leg, you may ask. Not really, to start off with you can use free digital marketing tools that will get you in the game. You can use these tools to spy on your competitors or get a better understanding of your target market. For example, you can use Google tools such Keyword planner and Analytics to see where you are currently getting your traffic from and what keywords will get you more of that traffic.
From a search engine optimization or SEO perspective, you can use SEMrush to spy on your competitors or improve your SEO game plan.
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