These days, the way you really reach people on social media is to pay for ads. What we see too often is entrepreneurs trying to “market” through social media. Even if you tagged everyone on your list, it would not be a real marketing plan. Social media and organic reach should be one part of a larger marketing plan. Adding people who didn't ask you to. One tactic that won’t grow your business is teaming up with the loudest entrepreneurs. There will never be a shortage of new and exciting marketing tactics that can help your business. You should create a real plan that has strategies that will work for where your business is at right now. Don’t chase the shiny objects. Don’t get caught up in over-hyped tactics that will ultimately derail your growth.
Don’t quit your job if you think an online business is less work.
There’s a basic strategy that grows every business. If you have been in business for any amount of time, you know that you need lead generation, a customer base, and a way to consistently get in front of your potential audience. Businesses fail when there is no marketing plan. You can have the best product or service in the world, but you won’t generate revenue if no one is there to see it. You have even seen terrible products and services sell like wildfire because of good marketing.
Fortunately, we don’t lack for information on creating good marketing plans that help entrepreneurs build their audience. There’s a wealth of articles, podcast episodes, and videos on growing your audience and generating leads. There are also some tactics that are passed around as if they’re law. You see them posted everywhere and it’s not uncommon for you to be treated a certain way if you don’t adopt them. While these over-hyped tactics sound like they’re the only way — beware. Don’t rely solely on these audience-building strategies or you’ll end up disappointed.
1. Hoping for organic reach on social media.
The social media platforms we know and spend time on have billions of daily users. The rise and growth of social media has created an opportunity but that opportunity is different today. You can still reach your audience organically but that reach is very small and only getting smaller. These days, the way you really reach people on social media is to pay for ads. Paid ads are effective but not a strategy every entrepreneur can afford.
What we see too often is entrepreneurs trying to “market” through social media. This entails posting about a product or service and then tagging a…
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