Author: Kaylynn Chong / Source: Hootsuite Social Media Management You’re excited about the release of your new product. It’s going to the
You’re excited about the release of your new product. It’s going to the change the world and everyone is going to love it.
You’re thrilled and you want people feel the same.
So let’s make sure your product doesn’t just launch, but blasts off into the space. Here are six tips on how to use social media to get there.
6 ways to generate buzz for a product release
1. Create a hashtag
Herschel’s unbranded hashtag encouraged users to share their own content and offered the appeal of being linked to like-minded people who love to travel. As a result, the #WellTravelled hashtag has attracted millions of users around the world.
This is a good example of a hashtag generating buzz without directly promoting a product—similar to a pre-released product. Instead of advertising its brand name or an actual product, Herschel shared a theme that’s tied to the brand: traveling.
You could create a hashtag to spread the word about your product when it’s about to be released. Having a designated hashtag makes it easier for fans to find content related to your brand and its products.
Hashtags are also a great way for you to keep track of the dialogue surrounding your business. You can look up your hashtag and see what kind of comments and conversations are being shared.
2. Host a contest
When people are given the opportunity to win something, they’re likely to be more excited for the product launch.
Choose a fun prize (it could even be your new product) and organize a contest that encourages people to spread the word. Ask users to retweet, share, repost, or tag a friend to participate. We suggest using Instagram. It’s a popular choice for contests because it’s a great for user-generated content (UGC).
Need more tips on running a successful Instagram contest? Check out our step-by-step guide How to Run a Successful Instagram Contest.
3. Find a following by crowdfunding
Crowdfunding is more than simply raising money for the development of a product—it’s a smart way to hype a product before it comes to life.
When people are putting money towards your crowdfunding campaign, they’re also saying they believe in the concept. With this, you’ve assembled a fan base even before the product has hit the market.
These fans want to see a successful launch and so they’re likely to spread the news of your campaign—telling their friends and family, and sharing your message over social media.
This…
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