5 Print-to-Online Holiday Marketing Ideas

The following lists five print-to-online holiday marketing ideas you can use to boost profits this season. Holiday gift guide Print holiday gift guide booklets packed with useful information customers can use to make smart decisions about which gifts to buy and who to buy them for. For less expensive items, gift guides can inspire customers to pick the perfect gifts for their loved ones. Postcards and holiday cards One of the most cost-effective ways to market your online holiday sales is to send a postcard or holiday card to a targeted mailing list, complete with a coupon code for your shopping cart. Mini catalogs If a 100-page full-color retail catalog isn’t in the budget, you can instead print mini catalogs. Add in a coupon code to measure response. Another way to earn online sales from rewards and loyalty cards is to offer members additional products and services only online. Calendars The holiday season is a perfect time to distribute calendars, which present year-round marketing opportunities for your business. The best calendars feature images your customers love and that are relevant to your business. Command customer attention where your competitors aren’t looking and boost holiday sales with these print-to-online marketing ideas.

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Looking for ways to drive more traffic to your online shop, website, or Facebook page this holiday season? Print can be one of your biggest allies, particularly since many of your competitors might not be taking advantage of print marketing to market their online products and services. The following lists five print-to-online holiday marketing ideas you can use to boost profits this season.

  1. Holiday gift guide

Print holiday gift guide booklets packed with useful information customers can use to make smart decisions about which gifts to buy and who to buy them for. For expensive products such as home entertainment systems, gift guides can help customers navigate a lot of information and help them determine which product is best for their needs. For less expensive items, gift guides can inspire customers to pick the perfect gifts for their loved ones.

A good holiday gift guide will feature product comparisons, informative articles, full-color photos, and work to help customers rather than convince them to spend more money. It will also lend credibility and authority to your brand, which will motivate customers to trust your recommendations and buy from you instead of your competitors.

  1. Postcards and holiday cards

One of the most cost-effective ways to market your online holiday sales is to send a postcard or holiday card to a targeted mailing list, complete with a coupon code for your shopping cart. The better your offer and the more targeted your list, the greater return on investment you’ll earn.

This doesn’t mean you have to give away the farm to get holiday sales; all you need is a compelling offer that’s relevant to your customer base, an attention-getting design, and a coupon code for tracking…

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