Now, a video content strategy is just like a regular content marketing strategy, really. 5 Questions to Develop your Video Content Strategy Q1: What does video success look like? If tomorrow, a brand calls you up and says they want you to make a video about their product and they’ll pay you – is that what video success looks like to you? Those are all great goals to have, but knowing what success looks like will help you focus on making videos that will speed up that particular kind of success. My audience are entrepreneurs and solopreneurs running online businesses – typically online businesses and they want to grow their brands using video marketing. So that’s why I make the kind of videos that I make. Q3: What kind of content can you produce consistently? At the very least, what kind of videos can you produce weekly? Answer these 5 questions and you’ll have put together a basic video content marketing strategy for your business! Was this video useful for you?
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Why are you making videos? What do you hope to achieve from these videos? I know it sounds cliched but when you start with why you’re doing something, it’ll be easier to do and to stick with it because you’ll have a goal in mind that you want to reach.
In this video, I’ll show you the 5 questions you need to ask to develop a kick-ass video content strategy, so when you’re stuck at 50 subs, you’re never left asking “but why do I even bother?”
Let’s get started!
Entrepreneurs! I’m Salma Jafri – Video Content Strategist – helping you grow your personal brand with video. I release weekly videos, so make sure you subscribe and check the bell icon to be the first to catch every new episode.
Now, a video content strategy is just like a regular content marketing strategy, really. Except it gives you 10x the results because, well, it’s VIDEO!
So, what are those 5 questions?
5 Questions to Develop your Video Content Strategy
Q1: What does video success look like?
If tomorrow, a brand calls you up and says they want you to make a video about their product and they’ll pay you – is that what video success looks like to you?
Or maybe a conference organisers hits you up and says we saw you on YouTube and would love for you to come speak at our event. Is that success for you?
Or maybe you land a new client who can’t wait to start working with you because they love the content and value in your videos?
Those are all great goals to have, but knowing what success looks like will help you focus…
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