7 Inspiring Ideas To Power Up Your Social Media Strategy With Special Events. You can even make up your own holiday, like many brands have done. They’re social. But you don’t have to come up with your own day, because there are plenty of social holidays out there you can use to engage your audience. One of the core reasons why people share on social media is to support a cause and do good. And when that happens, they’re likely to share it with their own social audience. So as you post your trends and special events, make sure they have a great visual component. Wrap I hope these tips inspire you to create great content for your social media audience. Want to learn more about creating viral holiday posts for your brand? Download PromoRepublic’s free eBook to learn how holidays, events and trends can boost your social.
You are doing yourself a disservice if you don’t make the most
of social media’s promotional power to grow your business…
But social media marketing can get pretty impersonal when you’re
purely using it to drive traffic, collect leads and convert users
into sales.
A timeline full of flat out promotion leads to low
engagement.
So it’s important to share posts that engage and delight your
fans and followers. Trends and special events are a great way to
reach your audience on an emotional level, appealing to their
desire to share information, feel like part of a group, and provide
value to their own audience.
Here are some inspiring ideas to implement trends and special
events into your content calendar, so you have a consistently
positive impact on your audience, and maybe send a post or two
viral.
Bonus: For a bit of extra reading on this
topic, I recommend you download this
practical e-book about holiday posts and their potential to go
viral on social media
1. Every day can be a holiday
The major holidays should always get some love, but every day
can be a holiday.
With all the negativity floating around in the social sphere, an
uplifting post about National Donut Day, or World Peace Day, can be
just what your audience needs.
Also, don’t forget to use local events such as festivals and
significant days in your city or town to spice up your social media
strategy.
You can even make up your own holiday, like many brands have
done. IHOP for example started National Pancake Day, and the
inventor of cake pops invented National Cake Pop Day.
People like these “made up” holidays because they’re shareable,
fun and interesting. And, days like National Cheeseburger Day or
National Donut Day give people an excuse to break their diets, or
to meet a friend for lunch to catch up. They’re social.
But you don’t have to come up with your own day, because there
are plenty of social holidays out there you can use to engage your
audience.
For example, PromoRepublic creates templates for
these holidays every single day. You can check it out for free and
save yourself hours of searching for these viral events.
gossip
Psychology Today says that it could actually be a good thing to
care about celebrity news.
They support a claim that our preference to pay attention to
gossip is a byproduct of the social intelligence our prehistoric
ancestors had to develop in order to survive and thrive within
their communities. These people paid more attention to what other
people were doing, which allowed them to predict behavior and even
influence others.
Fast forward to today, and the phenomenon of celebrity news,
combined with the power of social media, make celebrities socially
important to humans. We can’t help ourselves.
So that means that sports news, celebrity birthdays and other
pseudo-gossipy posts feed a primitive need in our mind. As long as
you keep it respectful and mostly non-confrontational, you can
expect engagement from these posts.
3. Take the opportunity to do something good
People are inspired by special days that are designed to spread
goodwill and help a group in need.
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