It’s about telling stories that engage your audience over time. From ideation and promotion to tools that help your content truly stand out from the noise, consider how the following platforms can serve to help you reach your content marketing goals – whatever they may be. Considering that approximately 75% of marketers use some form of visual content as part of their marketing strategies, creating visual assets should serve as a priority for modern businesses. Visual platforms such as Slidely, along and their sister platform Promo, provide businesses with opportunities to create an image and video-based marketing content with ease. DrumUp Social media platforms have provided the perfect vehicle for content promotion. As noted, poorly targeted social media campaigns can represent a massive time-sink. The platform represents a win-win for creators and marketers looking to expand their reach and build their authority. DIY platforms such as Canva allow for the creation of sleek social “cards” and other imagery to accompany any given piece of written content. Oftentimes the ultimate goal of content marketers is to nurture their own audience who they can sell to time and time again, usually in the form of an opt-in email list. With the right tools on deck, you can keep track of your marketing performance and better understand how to refine your messages regardless of your niche or industry.
Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time.
Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” notes Neil Patel in a step-by-step guide, “by giving them high-quality content that is very relevant to them on a consistent basis.”
Serial entrepreneur John Rampton, meanwhile, suggests that content marketing represents a strategy, laser-focused on specific goals and guided by metrics.
Given the heavy emphasis on content marketing as it relates to SEO performance and social media, there’s no denying the benefits of being able to track your data and performance every step of the way.
Although its definition may vary from business to business, most can agree that the many moving pieces of content marketing can be a major headache. Creating and curating content is time-consuming enough; however, the fact that the modern marketing world is facing a saturation crisis signals a major problem for companies in competitive niches.
For small businesses looking to keep up with bigger players in their industries, tools have emerged to level the playing field, allowing those of us looking to make our voices heard of expanding our reach.
From ideation and promotion to tools that help your content truly stand out from the noise, consider how the following platforms can serve to help you reach your content marketing goals – whatever they may be.
1. Promo By Slide.ly
Although you may be tired of hearing the cliché that “content is king,” perhaps a more apt saying for today’s businesses is “visual content is king.”
Visual content, encompassing anything from imagery and infographics to video content, is proven to drive more clicks, conversions, and engagement than traditional written pieces, according to HubSpot. Considering that approximately 75% of marketers use some form of visual content as part of their marketing strategies, creating visual assets should serve as a priority for modern businesses.
Visual platforms such as Slidely, along and their sister platform Promo, provide businesses with opportunities to create an image and video-based marketing content with ease. Video clips created with Promo help marketers break through the noise with eye-popping imagery, helping to boost brand awareness among your audience.
Content marketing via imagery can accomplish what most written content cannot: that is, instantly grab the attention of your audience and keep them paying attention to your message for longer periods of time.
2. DrumUp
Social media platforms have provided the perfect vehicle for content promotion. That being said, the time, resources and legwork involved with consistent promotion and engagement can certainly be a hassle. For example, the “optimal” number of brand tweets per day is approximately five, but that doesn’t include additional engagement or sharing other relevant content to your audience.
Therein lies a major social faux pas facing a bulk of today’s businesses: they focus solely on themselves and fail to grow their audiences due to their purely self-promotional feeds.
Thankfully, content curation platforms like DrumUp provide a helping hand for businesses who need a steady stream of content for their audiences but don’t have the bandwidth to scramble for it. DrumUp claims to cut Twitter, Facebook and LinkedIn management time by up to 90% through its real-time assessment of fresh content for followers.
Boosting relevant content beyond your own not only gives…
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