7 Reasons Why Your Social Media Activity is Falling Flat

7 Reasons Why Your Social Media Activity is Falling Flat

But many businesses find themselves in a position where they have social media channels, but they arenít being used to their potential. Their campaigns are under-performing, organic posts gain little to no traction and paid advertising isnít achieving the desired results. Itís absolutely vital that you plan and consider what you want the end result of your activity to be. Conduct surveys, use Facebookís advertising platform or even use your own CRM data to find out who you should be targeting with your campaigns. If your brand is B2C, your audience is primarily female and under 30, then Instagram is likely to work very well for you, although this may also depend on the nature of your product or service. You have to make sure that the content youíre producing is of interest to the audience youíre aiming it at. Youíre not engaging with relevant people Not to be confused with audience targeting, this is more about engaging with relevant people or brands within your industry enough on your social media platforms. Your agency isnít good enough There are a whole host of highly-qualified, social media marketing agencies out there, ourselves included, but unfortunately, there are a number of agencies who arenít qualified, havenít got the experience they claim to have, and ultimately, arenít very good. Either that, or theyíre simply arenít focused on results enough. In addition to this, an agency should be an extension of your marketing team, which complements and supports on activity youíre already undertaking, and that which you are yet to do.

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If used properly, social media can be a wonderful tool. You can use it to engage with customers past, present and future, use it to increase awareness of your brand, or even generate sales or leads for your business. But many businesses find themselves in a position where they have social media channels, but they arenít being used to their potential. Their campaigns are under-performing, organic posts gain little to no traction and paid advertising isnít achieving the desired results. But why is this? In this post, we take a look at seven reasons why your social media campaigns are falling flat.

4 Seven reasons why your social media activity is falling flat
Lack of objectives

ĎFail to plan, plan to failí as the old saying goes! If you donít put any objectives in place of what it is youíre trying to achieve then how can you create relevant content, engage with the right people, post at the right timeÖthe list could go on! Itís absolutely vital that you plan and consider what you want the end result of your activity to be.

Audience

This point probably applies to paid campaigns rather than organic activity, but it could be applied to both. Arguably the key to delivering a successful campaign is by knowing the audience you wish to target, and the only way you can truly understand this is by undertaking research. Investigate your demographics properly Ė who makes up your audience? Are they male, aged 35-54, interested in sports? Are they female, aged 18-32, and enjoy going to the cinema? The truth is, you wonít know unless you investigate! Conduct surveys, use Facebookís advertising platform or even use your own CRM data to find out who you should be targeting with your campaigns.

Using the wrong platform

This next point strongly relates to the previous one. Rather than spreading the same content across multiple channels, pick a channel which is most used by your audience. If youíre a company who sell B2B, then your primary channel will be LinkedIn. If your brand is B2C, your audience is primarily female and under 30, then Instagram is likely to work very well for you, although this may also depend on the nature of your product or service. This is extremely top level insight and…

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