But many businesses find themselves in a position where they have social media channels, but they aren’t being used to their potential. Their campaigns are under-performing, organic posts gain little to no traction and paid advertising isn’t achieving the desired results. It’s absolutely vital that you plan and consider what you want the end result of your activity to be. Conduct surveys, use Facebook’s advertising platform or even use your own CRM data to find out who you should be targeting with your campaigns. If your brand is B2C, your audience is primarily female and under 30, then Instagram is likely to work very well for you, although this may also depend on the nature of your product or service. You have to make sure that the content you’re producing is of interest to the audience you’re aiming it at. You’re not engaging with relevant people Not to be confused with audience targeting, this is more about engaging with relevant people or brands within your industry enough on your social media platforms. Your agency isn’t good enough There are a whole host of highly-qualified, social media marketing agencies out there, ourselves included, but unfortunately, there are a number of agencies who aren’t qualified, haven’t got the experience they claim to have, and ultimately, aren’t very good. Either that, or they’re simply aren’t focused on results enough. In addition to this, an agency should be an extension of your marketing team, which complements and supports on activity you’re already undertaking, and that which you are yet to do.
If used properly, social media can be a wonderful tool. You can use it to engage with customers past, present and future, use it to increase awareness of your brand, or even generate sales or leads for your business. But many businesses find themselves in a position where they have social media channels, but they aren’t being used to their potential. Their campaigns are under-performing, organic posts gain little to no traction and paid advertising isn’t achieving the desired results. But why is this? In this post, we take a look at seven reasons why your social media campaigns are falling flat.
‘Fail to plan, plan to fail’ as the old saying goes! If you don’t put any objectives in place of what it is you’re trying to achieve then how can you create relevant content, engage with the right people, post at the right time…the list could go on! It’s absolutely vital that you plan and consider what you want the end result of your activity to be.
Audience
This point probably applies to paid campaigns rather than organic activity, but it could be applied to both. Arguably the key to delivering a successful campaign is by knowing the audience you wish to target, and the only way you can truly understand this is by undertaking research. Investigate your demographics properly – who makes up your audience? Are they male, aged 35-54, interested in sports? Are they female, aged 18-32, and enjoy going to the cinema? The truth is, you won’t know unless you investigate! Conduct surveys, use Facebook’s advertising platform or even use your own CRM data to find out who you should be targeting with your campaigns.
Using the wrong platform
This next point strongly relates to the previous one. Rather than spreading the same content across multiple channels, pick a channel which is most used by your audience. If you’re a company who sell B2B, then your primary channel will be LinkedIn. If your brand is B2C, your audience is primarily female and under 30, then Instagram is likely to work very well for you, although this may also depend on the nature of your product or service. This is extremely top level insight and…
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