9 Ways to Market Your Small Business During the Holidays

9 Ways to Market Your Small Business During the Holidays

Most of probably won't be celebrating all of the upcoming holidays, but collectively, your customers will, and they're all opportunities to push out more sales. Here are nine things that you have to do now to be more memorable this holiday season. You want plenty of time to prepare seasonal content for each of those holidays, get it online and promote in time for people to cash in. Create your holiday social media calendar well in advance, because you need to remember that your team will be taking time off. Black Friday and Cyber Monday have no tradition behind them except a chance to boost sales by cutting prices. Just make sure that you know which products you're going to discount before the holiday and by how much, and prepare your marketing material. A great way to sweeten the deal and show that you're not just cutting prices but also celebrating a holiday is to give your customers a gift. But, make your customers feel that you're celebrating with them. The holiday season is not the time to take a social media vacation. Send a personal email sharing your story of the year.

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9 Ways to Market Your Small Business During the Holidays

It’s holiday season! And by “season” I mean months of costumes and celebrations and eating … lots and lots of eating. Many of the big holidays are already behind us, like Halloween, Thanksgiving, Black Friday, and Cyber Monday. However, Christmas, Chanukah, and New Year’s Eve are still ahead of us. Most of probably won’t be celebrating all of the upcoming holidays, but collectively, your customers will, and they’re all opportunities to push out more sales.

And to eat, of course. Never miss that opportunity.

Now is the time to get organized. Here are nine things that you have to do now to be more memorable this holiday season.

1. Prepare your calendar.

Make sure that each one of those holidays is marked and has a reminder. You want plenty of time to prepare seasonal content for each of those holidays, get it online and promote in time for people to cash in. Share the calendar with your team and plan. Create your holiday social media calendar well in advance, because you need to remember that your team will be taking time off. So, the more you plan ahead, the better.

2. Offer a sale.

The easiest way to make the most of the holidays is with a sale. Black Friday and Cyber Monday have no tradition behind them except a chance to boost sales by cutting prices. You won’t even have to put up decorations or buy a Cyber Monday Tree. Just make sure that you know which products you’re going to discount before the holiday and by how much, and prepare your marketing material.

3. Throw in a gift.

A great way to sweeten the deal and show that you’re not just cutting prices but also celebrating a holiday is to give your customers a gift. That…

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