Would you introduce him to your friend? In general, no. So why do so many entrepreneurs behave this way in business? If you can identify this action in your behavior towards customers, prospects, journalists or investors, take a step back and ask yourself why this is your tactic for success. Those who believe they don’t behave this way and yet still have an auto-DM set up on Twitter, should consider that though the tools are different, behaving differently online from offline still leads companies and individuals to act like the guy in the video. Israel’s top tech and marketing guru Hillel Fuld puts this beautifully in his blog: “1. rather than "How can I sell to this person?" is a shift in mindset, but one that will always pay off. Before starting to work at an Apple Store, employees are trained to make sure that they only sell to a customer that will get what they want from the product. This adjustment in mindset may be extreme for some, but when we consider the awesome power consumers now have via the reach of social media, and the swing of attention away from conventional advertising and towards influencers and peer let decision making, the customer is satisfaction sacrosanct before, during and after every interaction.
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If you clicked on this article and I immediately tried to sell my app/product/service, the vast majority would close this page, and rightfully leave with a bad taste in their mouths. Yet every day, entrepreneurs around the world try to sell, pitch and promote their business right out the gate, all in the name of “hustle.” But, does anyone really like that guy? Would you introduce him to your friend? In general, no. So why do so many entrepreneurs behave this way in business?
Before exploring this in more detail, take two minutes to watch this video by legendary business person Gary Vaynerchuck — this is what it looks like in real life. If you can identify this action in your behavior towards customers, prospects, journalists or investors, take a step back and ask yourself why this is your tactic for success. Those who believe they don’t behave this way and yet still have an auto-DM set up on Twitter, should consider that though the tools are different, behaving differently online from offline still leads companies and individuals to act like the guy in the video. Don’t be “that guy.”
Israel’s top tech and marketing guru Hillel Fuld puts…
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