Relationships and Social Media: How to Win This Holiday Season

How To Be A Brand That ‘Does Christmas’ On Social Media
How to Win Some Local Customers Back from Amazon this Holiday Season
How E-tailers Can Leverage Negotiation & SMS Marketing This Holiday Season

Get ready: social media is set to play a significant role in consumer spending this holiday season. Sprout Social released an insightful study on what marketers can expect as consumer spending increases this holiday season. During the busiest shopping time of the year, you’re facing a lot of competition.

One way to help you shine more brightly and capitalize on more revenue is to treat your social audience like you would treat someone in a relationship: good communication, positive attitude, and being likable. Let’s dive into this unique relationship:

Communication is Key

Consumers want to interact with you on social media. Just like any relationship, you need to be responsive if you want it to grow and stay strong. A lack of communication indicates a lack of interest, which is the last thing you want during the high-shopping season (or any time of the year).

During the holiday season, you can expect to receive 30% more social messages than the prior year. The average retailer will receive over 3,000 social messages this year, while brands are well over 4,000. And on Instagram, retailers could receive over 1,000 comments. That’s a lot of messages to manage! With that many messages retailers can usually only manage responding to 1 out of the 6, while the average business is 1 in 10.

social-media-1

Plan to have all hands on deck during your busy months, especially when nearly 60% of your messages will likely require some sort of action. Be prepared to answer questions online and know when it’s appropriate to direct conversations offline. For instance, an irate customer will be better serviced over the phone. A customer that’s eager to buy but has a lot of questions would also be better serviced by speaking directly with a sales agent, such as over the phone or in-person. And here’s something to chew on: phone calls convert to revenue 10x-15x faster than web leads. If you determine a social media lead is likely to buy, consider getting them on the phone so your sales agent can close the sale.

And at the end of the day, remember that the…

COMMENTS

WORDPRESS: 0
DISQUS: 0