Help your content shine by slowing down at just the right time. You know, it would be nice if a content marketing expert would just give us some basic questions we could start using tomorrow as we try to improve our content marketing efforts. Enter Ann Handley. Ann is a speaker, thinker, writer and is widely recognized as the world’s first Chief Content Officer. So, who better to impart great wisdom about cutting to the point on content marketing? Take a look: Now, that’s helpful information. Here’s a recap: The main idea Ann gives us here is the concept of slowing down at the right times. Ann calls asking “So what?” an empathy hack for your content, helping you make sure you’re creating content your audience will appreciate More than a question that can get a teen’s undivided attention, it’s an important way to align on your ‘why’ before the ‘what’ or the ‘how’ There’s immense pressure to hustle and sprint, but if we’re moving too fast in the wrong direction, it doesn’t do us any good Instead, Ann says asking “Wait, what?” helps you figure out your goal so you’re certain you’re heading in the right direction before you start to hustle Be the person in your organization, Ann suggests, who takes control and asks the questions that helps everyone figure out what you need to do to be successful. If you’d like to hear more, I think the next question you need to ask yourself is: why aren’t you registered for Content Marketing World 2017? By the way, now is not one of those times when you should slow down.
You know, it would be nice if a content marketing expert would just give us some basic questions we could start using tomorrow as we try to improve our content marketing efforts.
Enter Ann Handley.
Ann is a speaker, thinker, writer and is widely recognized as the world’s first Chief Content Officer. So, who better to impart great wisdom about cutting to the point on content marketing? And that’s just what she did on the main stage at Content Marketing World 2016.
Take a look:
Now, that’s helpful information. Here’s a recap:
The main idea Ann gives us here is the concept of slowing down at the right times. In the hustle-and-bustle of our everyday work, we can’t always afford to slow down (if we want to keep our jobs…especially in marketing!). But there are times, she says, when it’s actually better to slow down and be more methodic and thoughtful. It can help improve the quality of our content and our audience will appreciate us for it.
That all sounds great. But how do we know when those times are?
Ann has a…
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