Tech solutions. These are companies that need as much help as they can get. Targeting these businesses provides a higher volume of potential customers in a growing market that has money to spend. Traditionally, Israeli startups have gone after bigger whales, favoring enterprise tech customers. Promo by Slidely is a platform that allows small businesses to create marketing videos without the need for an extensive budget, time, know-how or equipment. They also provide the ability to create collages and shows featuring both video and image content from social media accounts. Slidely has penetrated the U.S. market by partnering with Getty to provide video footage for use in Promo’s project libraries. personal web pages to help promote and capture leads for your business. Fiverr penetrated the U.S. market by allowing freelancers from around the world to sign up to offer their services. By penetrating the U.S. small-business market, they've found significant growth -- and are helping others to do the same.
According to the most recent data available to the United States Small Business Administration, there are currently 29.6 million companies with under 500 employees operating across the nation. Some 48 percent of the country’s active workforce is employed by small businesses, but over 80 percent of these companies are solopreneurial efforts.
Tech solutions.
These are companies that need as much help as they can get. Startups offering tech solutions that provide significant value to this sector are in a great position to succeed. Targeting these businesses provides a higher volume of potential customers in a growing market that has money to spend. A study released by the Federal Reserve of New York in April indicated that 60 percent of American small businesses are on pace to earn more this year than last, and approximately 40 percent are aiming to expand their teams.
Smaller organizations are looking for more paid solutions — they’re willing to spend money on things to help them with their businesses, so they have more time to focus on the operational side of things.
Traditionally, Israeli startups have gone after bigger whales, favoring enterprise tech customers. As recently as this past December, Business Insider’s list of the 21 “coolest” tech startups in Israel included 11 companies targeting the enterprise, eight selling products directly to consumers and just two that are relevant for small-business sales.
Mind you, one of them, Wix, had gone public some three years prior, and the other, SalesPredict, had been acquired by eBay six months before the list was published. So there were zero buzz-worthy startups targeting small businesses — at least according to the mainstream, global media at the end of 2016.
Content tools.
This year is another story altogether. Hot user-generated content tools like Showbox and Mapme, for example, are empowering indie brands and ecommerce companies by making it easier for them to engage meaningfully with their customers. There are others as well, some of which I was able to visit on my recent REALITY Tech experience earlier this summer.
Let’s take a look at three leading Israeli upstarts making solid inroads with U.S.-based small businesses.
1. Promo by Slidely.
Promo by Slidely is a platform that allows small businesses to create marketing videos without the need for an extensive budget, time, know-how or equipment. It provides access to a large library of video clips, licensed music, and a text editor so brands can create their own marketing videos in a snap.
Video content is a must online…
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