How to Use LinkedIn as a Digital Marketing Tool

In order to use LinkedIn as an effective marketing tool, your profile must be relevant and up to date, you must be following relevant people, and you need to know all the tools to use on LinkedIn. Share these posts on social media to help them gain traction, and collect more connections on LinkedIn. Utilize community features to increase visibility LinkedIn has a number of community features that allow people to interact with specific connections. This makes it easy to find people that are interested in your brand and services, plus it is a great place to learn even more about your niche. Connections will appreciate the help. This is a great tool for posting new jobs, publishing a company profile, and adding information about products and services. Plus, they should already have a resume or portfolio posted to their own LinkedIn that you can take a look at before interacting with them. If your company has the resources to spend on advertising, these can be an effective way to reach your target market. Linkedin has its own analytics capabilities that show the impact of your content. Use it as a digital marketing tool to establish your company as an industry expert and gain more followers.

Author: Brandon Doyle / Source: Business 2 Community

LinkedIn is the most professional of the social media networking
websites. It is used by over 135 million professionals worldwide,
and is a great tool for making business to business connections.
Unfortunately, many companies underestimate its digital marketing
power; but because of its wide use in the professional world,
LinkedIn should be a big part of any marketing strategy. Follow the
following three steps to learn how to use LinkedIn to your
advantage!

1. Update your LinkedIn profile to get more followers

Let’s start with the basics.

In order to use LinkedIn as an effective marketing tool, your
profile must be relevant and up to date, you must be
following relevant people, and you need to know all the
tools to use on LinkedIn.

Bolster your LinkedIn profile with the following:

Update your status to keep your LinkedIn profile up to
date. This simple tasks keeps connections informed and helps them
view you as a relevant resource in the industry.

Add blog posts: Do you run a blog? LinkedIn lets you
incorporate a blog into your profile page so that new posts will
automatically be posted on your profile. This will help drive more
traffic to your new content.

Share presentations: Share materials with connections! If
you have recently created a presentation or directed a training at
work, share these on LinkedIn to get feedback, extra love, and to
once again help others view you as a relevant resource in the
industry.

Post events: Promote events you are scheduled to speak
at. Help the surrounding community by posting about community news.
Share these posts on social media to help them gain traction, and
collect more connections on LinkedIn.

Tweet more: LinkedIn integrates Tweets from your
professional twitter platform into your LinkedIn profile. Don’t
waste time posting on several social media platforms, simply
integrate them and have each tweet work double time for you.