Utilizing Social Media to Boost Agritourism Businesses. You need to have the latest version of Adobe Flash Player to view this content. Please click here to continue. The University of Tennessee Extension works with many people in agritourism to boost their business through social media, e-commerce and marketing. Agritourism operations have sprung up across the Volunteer State over the past several decades, generating a $54 million annual economic impact. Places like Lucky Ladd Farm includes animals and attractions where anyone can escape to be a kid again. What’s going on today? What’s going on at the farm?” Leffew led a series of workshops statewide for agritourism operators on improving their social media reach. She says social media is a great way for the business to engage customers, not just hit them with information. But with agritourism, the customers have to come to you.
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Farming operations plan for the coming year in the winter. The University of Tennessee Extension works with many people in agritourism to boost their business through social media, e-commerce and marketing.
Agritourism operations have sprung up across the Volunteer State over the past several decades, generating a $54 million annual economic impact.
Places like Lucky Ladd Farm includes animals and attractions where anyone can escape to be a kid again. But for corn mazes and pick-your-own operations to be successful, they need customers.
“Social media allows more in-the-moment interactions,” said Megan Leffew of the UT Center for Profitable Agriculture. “What’s going on right now? What’s going on today?…
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