At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary. “What are you talking about?” my cousin asked. She was looking at me like I was an alien from a planet where everyone was born with four tentacles and two MBAs. This realization was particularly discouraging for me. Of the hundreds of articles I’ve written for this blog, the most popular were a series roasting marketing buzzwords. I’d been a crusader against them! But buzzwords are like terrifying, fleece-wearing ghosts that haunt your conference room. No matter how much you run and hide, they get everyone eventually. Shook, I grabbed my third glass of white wine and snuck off to my grandma’s den to consult my online therapist, Dr. Draper. For legal purposes, I should point out that Dr. Draper is not a real doctor, but rather an Australian copywriter at Wellmark Health who makes fun of business jargon better than anyone on earth.
At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary.
“What are you talking about?” my cousin asked. She was looking at me like I was an alien from a planet where everyone was born with four tentacles and two MBAs.
This realization was particularly discouraging for me. Of the hundreds of articles I’ve written for this blog, the most popular were a series roasting marketing buzzwords. I’d been a crusader against them! But buzzwords are like terrifying, fleece-wearing ghosts that haunt your conference room. No matter how much you run and hide, they get everyone eventually.
Shook, I grabbed my third glass of white wine and snuck off to my grandma’s den to consult my online therapist, Dr. Draper. For legal purposes, I should point out that Dr. Draper is not…
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