For obvious reasons – with 4 billion people connected to the Internet, 3 billion social networkers and 5.1 billion phone users, the sky’s the limit. But the successful development of a strategy locally does not necessarily mean it will be easy to implement the same strategy internationally, even digitally. Select the markets with a potential high market acceptance for your product Once you understand why your products sold effectively on a local scale, you will be able to evaluate the reasons why people in other countries might also have an interest, i.e. your international appeal. You can, for example, simply launch a totally new website, conduct surveys through your new digital platform, and follow up on the results to see if there is a viable market acceptance or not. Creating a new website can be time-consuming. Work with adequate digital specialists Understanding a country you don’t know can be tricky. When selecting the digital specialists who will help you to understand, target and conquer new markets, you should keep in mind that, although seemingly simple, this decision has the potential to have a huge impact on the success of your internationalization strategy. For example, if you work with ten digital specialists on the French market, you will receive ten different answers to all your questions. Digital tools will enable you to find the best digital professionals. He helps CEOs, business owners, and decision makers to leverage their businesses on the French market through cutting-edge digital marketing strategies.
Nowadays, everyone can create an economic model, launch a website and start to sell all over the world. Thanks to WiFi, Australian people can connect with French people instantly. Emails, phones and social networks make it easier to be interconnected, everywhere, 24/7, 365 days a year.
When entrepreneurs, CEOs, and decision makers decide to leverage their business, they immediately perceive internationalization as a gold mine. For obvious reasons – with 4 billion people connected to the Internet, 3 billion social networkers and 5.1 billion phone users, the sky’s the limit.
But the successful development of a strategy locally does not necessarily mean it will be easy to implement the same strategy internationally, even digitally.
You will have to scale your international strategy the right way… Here’s how.
1. Analyze the reasons for success in your own country
It is vital to understand the reasons behind the success of a local initiative. Believe it or not, some decision-makers aren’t able to accurately identify the reasons behind the success of their local development. For this reason, they re-implement the same strategies according to their own vanity metrics in different contexts.
Digital tools can help you truly understand the roots of your success in your own country and these tools will help you establish metrics you can rely on.
SurveyMonkey, for example, is a great tool, which can enable you to ask the right questions, reach the right people, get meaningful insights, and make smarter decisions.
If you use WordPress as a CMS for your website, you can also use various plugins which will allow you to pose smart questions to your Internet users.
Do not hesitate to implement classical quantitative and qualitative studies. Focus groups can be a brilliant option which can make the difference; gather a representative sample of your consumers, record them, ask them plenty of relevant questions over several hours, let them speak, listen to their answers, observe their attitude, analyze how they speak – and work with talented specialists in order to understand why your consumers have bought what they’ve bought.
At the same time, it would be smart to work with talented anthropologists in order to accurately analyze your focus groups and understand what is happening.
When you ask people for their opinion, don’t lead them by presenting your own views and understanding. This creates a well-known cognitive bias, which makes your consumers’ opinions totally irrelevant.
Whichever tools you choose to use to monitor your success, make sure you understand why people are engaging so effectively with your products and services online.
2. Select the markets with a potential high market acceptance for your product
Once you understand why your products sold effectively on a local scale, you will be able to evaluate the reasons why people in other countries might also have an interest, i.e. your international appeal.
You should be aware that customers abroad may buy your products for totally different reasons to those in your local market.
There are several methods that can help you select the right countries when you expand internationally. You can, for example, simply launch a totally new website, conduct surveys through your new digital platform, and…
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