Content only works, only influences potential customers, when those would-be customers can find it. Posting an article to your company’s site and on social media are examples. First, identify broken links on popular web pages. Let her know that there is a broken link on the page and that your business has content on the same topic as the original linked page. Consider making a short video summary that describes several, if not all, of the 17 gift ideas succinctly. Make Image Summaries Following the same principle described in the “Produce Video Summaries” section above, create a graphic for each point in your article. Each time you post an image, link back to the content you are trying to promote. You should always post your content on your company’s social media profiles. On September 25, 2018, the company posted links to eight different articles on Facebook by 1:00 p.m. Eastern Time. Your company can: buy ads on Google, Bing, or other search engines; pay to be featured in email newsletters; or even advertise your content on social media sites such as Facebook or Twitter.
Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content marketing campaign.
In a sense, content marketing consists of three parts: creation, publication, and distribution.
Content creation embodies researching topics, writing articles, producing videos, and generally making the useful, informative, or entertaining content your audience will love.
Publication is the act of making content available. Posting an article to your company’s site and on social media are examples.
Distribution, the final step, is where you share, or, if you will, promote content with the ultimate aim of attracting, engaging, and retaining an audience of customers and potential customers.
What follows are nine ways you can get your content discovered.
Replace Broken Links
In search engine optimization, broken-link building is an outreach technique aimed at helping publishers improve user experience whilst earning backlinks for your company’s content.
First, identify broken links on popular web pages. These are HTML anchor tags that point to pages that are no longer available. Contact the site owner or manager. Let her know that there is a broken link on the page and that your business has content on the same topic as the original linked page.
Produce Video Summaries
Imagine you’ve written a comprehensive listicle, enumerating the top 17 gift ideas for downhill skiing enthusiasts. You know it will have a big impact this holiday season. But how do you get readers?
Consider making a short video summary that describes several, if not all, of the 17 gift ideas succinctly. In fact, Practical Ecommerce uses this very technique.
The resulting video can be shared on social media channels. (See below.)
Make Image Summaries
Following the same principle described in the “Produce Video Summaries” section above, create a graphic for each point in your article. These graphics can be an eye-catching way to let folks know about your content.
Each time you post an image, link back…
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