Veganuary Wins Big on Facebook with 12.1M Views

Veganuary Wins Big on Facebook with 12.1M Views

On YouTube, 3.1M views were generated around the campaign. Total views for “vegan” video content is 4.3B on Facebook and 3.3B on YouTube. In 2018, 25.4M views were generated by brands uploading vegan content to YouTube. Veganuary 2019 Earns 12.1M Views on Facebook While only 5% of Americans claim to be vegetarian, and 3% identity with being vegan, the movement towards a more plant-based lifestyle is gaining more visibility online than ever before. Vegan Video Content: 4.3B Views on Facebook While Veganuary is a single campaign, vegan content is generating serious views on Facebook and YouTube. In 2017, there were 1.7B video views on Facebook for vegan-focused content, and 759M views on YouTube for the same. In 2018, 942M views were generated on Facebook from media publishers, while 25.4M views were generated on YouTube from brands uploading vegan-related videos. In the last 12 months, 726 brands have uploaded vegan content to Facebook, generating 71M views and an engagement rate of 2.6x the platform average. Of Tasty Vegetarian’s 794 total uploads to Facebook in 2018, 15% were vegan-focused, generating 19% of the publishing brand’s total views on Facebook for last year. Top 5 Most-Viewed Vegan Videos of All Time To close out this article, here’s a list of the top five most-viewed vegan-related videos of all time: We’re totally nuts about this creamy, dreamy, vegan cheesecake – So Yummy (84.2M) These galaxy vegan cheesecakes are best eaten with the dark side of the spoon!

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This year, Vegan January (aka “Veganuary”), set up to highlight and promote a plant-based diet, attracted a record 250K people to sign up to the official campaign and pledge their commitment to avoid eating animal products. But how did the movement fare online last month? And how big is vegan content on YouTube and Facebook? Using exclusive data, we can reveal that:

  • There were 12.1M video views for “Veganuary” or “Vegan January” on Facebook.
  • On YouTube, 3.1M views were generated around the campaign.
  • Noted vegan-baiter Gordon Ramsay scored three of top five most-viewed videos for Veganuary.
  • Total views for “vegan” video content is 4.3B on Facebook and 3.3B on YouTube.
  • In 2018, 25.4M views were generated by brands uploading vegan content to YouTube.

Veganuary 2019 Earns 12.1M Views on Facebook

While only 5% of Americans claim to be vegetarian, and 3% identity with being vegan, the movement towards a more plant-based lifestyle is gaining more visibility online than ever before. Veganuary was created to give practical support for going fully vegan, and with 4.3B YouTube views, there is a true appetite for creating and consuming content for followers of the lifestyle. While leading a vegan life may not have quite joined the mainstream, when superstars like Beyonce offer the chance to win free show tickets for life for fans willing to become more plant-based, it makes headline news around the world.

The singer’s announcement was made in late December 2018, just before the start of Vegan January, and no doubt gave it a boost in awareness. We can confirm the top five most-viewed videos around Veganuary last month were:

  1. First a beet wellington, now a celeriac wellington….- Gordon Ramsay (1M)
  2. Natalie Portman taking you through this spicy chickpea stew recipe is pure #veganuary – VICE (908K)
  3. This vegan shepherd’s pie might just be better than the real thing #veganuary –…

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