1) Temptations In this clever ad for a brand of cat treats, agency adam&eveDDB created the perfect holiday wonderland -- complete with sparkling trees, a Christmas roast, and even an electric train set. 3) Organic Valley This ad from the folks at Tennessee-based agency Humanaut combines two great things: deadpan humor and butter. When a June 2014 cover of TIME Magazine declared "Eat Butter," the farmers at Organic Valley rejoiced -- their time to shine had finally come. This animated ad for France's National Maritime Rescue Organization offers an imaginative spin on the classic legend, inviting us into the mind of a lovesick mermaid. French agency Publicis Conseil worked with a team of graphic designers and 3D animators to create the mermaid's whimsical underwater world. Havas London produced this Heathrow Airport ad, which follows a couple of elderly teddies as they traverse the terminals of the massive British airport, from landing to baggage claim. The only one left out of the fun is the family dog, but -- as you'll see in the spot -- he eventually gets his chance join in on the fun. 10) Lexus Kids get to ask Santa Claus for presents every year -- but where does that leave parents? -- a brand new Lexus. Produced by agency Team One, the piece is part of a light-hearted series depicting parents asking Santa for Lexus.
Read on to get the scoop on the most sentimental, adorable, and unexpectedly funny ad campaigns from the past month.
1) Temptations
In this clever ad for a brand of cat treats, agency adam&eveDDB created the perfect holiday wonderland — complete with sparkling trees, a Christmas roast, and even an electric train set. Then they invited 22 cats to rip it all to shreds in spectacular fashion.
“The internet is full of cats being cute and fluffy, but in reality cats are incredibly mischievous,” client marketing director Denise Truelove said to AdWeek. “That tension led to something quite fun in this Temptations holiday video and campaign.”
Unsurprisingly, the cat actors weren’t super easy to work with. It took three weeks for handlers to train the feline hoard for their dramatic entrance and exit, and three days to collect shots of them gleefully destroying the set.
2) Georgetown Optician
In this bizarre but undeniably charming spot for eyewear retailer Georgetown Optician, a family of oddball opticians (inspired by the company’s real founding family) visit their formidable matriarch, Grandma Ida, at her lavish Gothic residence.
When the family’s heirloom pair of glasses suddenly goes missing, a fantastic whodunnit ensues, complete with a pack of evidence-sniffing hounds and plenty of surreptitious sideways glances from the quirky cast.
The meticulously designed ad was produced by DC-based agency Design Army, whose nearly obsessive attention to detail pays off. The Wes Anderson-style characters, wacky, well-paced plot, and wonderfully exaggerated narration combine to create one of the most delightfully unique ads we’ve seen in a while.
3) Organic Valley
This ad from the folks at Tennessee-based agency Humanaut combines two great things: deadpan humor and butter.
When a June 2014 cover of TIME Magazine declared “Eat Butter,” the farmers at Organic Valley rejoiced — their time to shine had finally come. This cheeky spot chronicles the end of the “war on butter,” interviewing farmers about how they’ve cultivated better organic butter over the years when consumers shunned the “rich, creamy semi-solid gold.”
Organic Valley and Humanaut are no strangers to producing quick-witted campaigns. Back in May 2016, the pair parodied artisanal coffee shops by selling $2 shots of half-and-half coffee creamer. The stunt was number eight on our list of creative branded pop-up shops.
4) Les Sauveteurs en Mer (National Maritime Rescue Organization)
Have you ever heard the folktales about beautiful mermaids luring unsuspecting sailors to their death? This animated ad for France’s National Maritime Rescue Organization offers an imaginative spin on the classic legend, inviting us into the mind of a lovesick mermaid. When…
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